The Bickell Consultancy
Leadership Team
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Chair, Growth Expert
John Bickell
John is a seasoned business professional known for bringing invaluable insights from the corporate realm to small and medium-sized enterprises (SMEs). With an impressive 20-year track record in blue-chip companies, he has consistently driven revenue growth, implemented transformative corporate programs that have yielded remarkable results, including up to £10 billion in increased revenues.
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His expertise extends beyond the corporate giants, with 15 years of hands-on experience troubleshooting and optimizing growth strategies specifically tailored for SMEs. John also possesses exceptional interpersonal skills, combined with a unique blend of strategic thinking and operational expertise which has allowed him to generate success and increased profitability for his clients time and again.
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Board / Executive Level
Martin Eade
Martin is an accomplished senior executive for global organisations, with full P&L responsibility, and accountability for results.
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He has demonstratable product, sales, marketing and operational expertise, with a highly focused commercial and financial background. Martin is also highly skilled in strategic transformation to improve financial performance and growth at multiple organisations.
Practical experience has ranged from the long-haul recovery of poor results to industry leading performance. He has a track record of being involved in high performance, high growth businesses and industry leading management groups. Also highly experienced in aligning key metrics and strategy to create shareholder value.

Administration Expert
Sarah Lee
Sarah is a proactive and engaging office manager and administrative professional with a proven track record of excelling in roles of both large corporation and SMEs. Her interest particularly focuses on working with small businesses to identify areas for process improvement, then collaborating with company owners to implement stategies to create business efficiencies.
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Sarah is characterized by her positivity, outstanding work ethic, and exceptional interpersonal skills. She has worked with a variety of clients including a high-profile sports museum, multinational land development company, professional business services startup and a Community Interest Company. This reflects her adaptability and ability to succeed in diverse professional environments, being committed to delivering improved business efficiencies for all clients.

Marketing Expert
Emma Davis
Emma is a passionate marketer with a love for two key elements in the field—data-driven optimization and buyer-centric support. Emma has empowered numerous B2B companies to engage in impactful Marketing strategies that are not only backed by data but also aligned with their Ideal Customer Profile (ICP) and centered around supporting the buyer.
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Emma specializes in crafting Marketing solutions that resonate with audiences, utilizing data insights to enhance performance. She is also a co-host on the podcast "Blame it on Marketing." This podcast dives into the cliché aspects of marketing, shedding light on the challenges and criticisms marketers often face.
Specializing in a range of services, including Marketing audits, data-driven strategies, content execution, and community advocacy, Emma is dedicated to helping businesses thrive in the dynamic landscape of digital marketing.

Finance Expert
Waquas Hussain
Waquas is an ACA Chartered Accountant and seasoned Fractional CFO/FD, with a wealth of financial expertise cultivated during his tenure at the ‘Big 4’ firm PwC. With a focus on startups and SMEs, he seamlessly merges his audit, tax, and M&A skills to provide strategic financial leadership.
Waquas has dedicated himself to optimizing financial processes, offering insightful advisory, and implementing cutting-edge technologies to drive efficiency and growth for VC-backed startups and SMEs. His unique blend of corporate and entrepreneurial experience positioned him as a trusted partner in navigating the dynamic landscape of emerging businesses.

IT Expert
Andy Knap
Andy possesses a wealth of IT experience spanning over 24 years and during his career, has been dedicated to providing premium IT services tailored for SMEs.
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Andy's expertise lies in the physical infrastructure and managed services, where he has consistently demonstrated a keen understanding of the ever-evolving landscape of information technology. His commitment to excellence is evident in his track record of delivering reliable and innovative solutions that cater to the unique needs of each client.
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Andy continues to stay at the forefront of technological advancements, ensuring that his clients benefit from the latest and most effective IT solutions. With a reputation built on reliability, expertise, and a client-centric approach, Andy remains a trusted partner for SMEs seeking unparalleled IT services to drive their success forward.

Board Member
Colin Francis
Colin has extensive experience in the role of Managing Director within SMEs. His career also includes experience as a Financial Director evidencing his financial acumen and strategic capabilities. Colin has also spent 10+ years serving as treasurer for the Federation of Small Businesses in the London region.
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His career is marked by a significant focus on the manufacturing sector, where he has dedicated considerable time and effort to gain comprehensive insights into the intricacies of production processes and industry dynamics.
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Colin is known for ethical decision-making and outstanding morality within the organizations he is involved in. Colin also possesses exceptional people skills, earning him the reputation of a true collaborator. His ability to foster positive relationships, communicate effectively, and motivate teams underscores his role as a leader who values the contributions of every team member.